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Tag: ufc
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UFC Fight Night 80: Namajunas vs. VanZant weigh-in results and live video

Welcome to WrestlingObserver.com’s live coverage of the UFC Fight Night 80: Namajunas vs. VanZant weigh-ins from the MGM Grand Garden Arena in Las Vegas, Nevada kicking off at 7 PM eastern time. The event airs on Thursday on UFC Fight Pass at 10 PM eastern time. Preliminary card action kicks off on UFC Fight Pass at 6:45 PM eastern time. This kicks off the biggest fight week in UFC history with the first of three straight nights of fights in Las Vegas.
The event will be headlined by a five-round bout in the women’s strawweight division as Rose Namajunas takes on rising star Paige VanZant in VanZant’s first headline spot. It will also mark the first non-title womens’ bout to headline a UFC event. In the co-main event, it will be a lightweight bout as UFC veteran Jim Miller takes on former “TUF” winner Michael Chiesa. Also on the card is 19-year-old Sage Northcutt taking on Cody Pfister.
MAIN CARD (UFC FIGHT PASS- 10 PM ET/7 PM PT):
Rose Namajunas (115.5) vs. Paige VanZant (115.5)
Jim Miller (155.5) vs. Michael Chiesa (156)
Sage Northcutt (155.5) vs. Cody Pfister (156)
Elias Theodorou (185) vs. Thiago Santos (185)PRELIMINARY CARD (UFC FIGHT PASS- 6:45 PM ET/3:45 PM PT):
Tim Means (170) vs. John Howard (170)
Omari Akhmedov (170) vs. Sergio Moraes (171)
Antonio Carlos Junior (185) vs. Kevin Casey (185)
Aljamain Sterling (135.5) vs. Johnny Eduardo (135)
Santiago Ponzinibbio (170) vs. Andreas Stahl (171)
Danny Roberts (169.5) vs. Nathan Coy (170)
Zubaira Tukhugov (145) vs. Phillipe Nover (145)
Kailin Curran (115) vs. Emily Kagan (115)*Everyone made weight with no issues, and everything was cordial when it came to the staredowns.
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WOL 12/9: Raw ratings, Lucha Underground returns, full UFC weekend preview, more!

Wrestling Observer Live with Bryan Alvarez and Mike Sempervive returns today to talk all the news in wrestling and MMA including Raw ratings from Monday, the return of Lucha Underground and more, plus Paul Ace Fontaine joins us for a full preview of THREE STRAIGHT UFC SHOWS leading to Jose Aldo Jr. vs. Conor McGregor on Saturday! A fun show as always so check it out~!
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UFC Fight Night 80 Preview: 5 storylines to watch, betting odds & predictions

The biggest UFC Fight Week in company history is finally here, with three straight nights of fights coming from the fight capital of the world- Las Vegas, Nevada. It all kicks off with UFC Fight Night 80 on Thursday night at The Chelsea at The Cosmopolitan Hotel & Casino on the Las Vegas Strip, an exclusive event airing on UFC Fight Pass. The action kicks off at 6:45 PM eastern time with the preliminary card heading into a 10 PM eastern time start for the main card.
The main event will be the first time a female non-title bout has headlined a UFC event as former strawweight title challenger Rose Namajunas takes on budding star Paige VanZant in VanZant’s first showcase in a main event slot. The card as been billed as “Paige & Sage” as 19-year-old Sage Northcutt also competes on the card, taking on Cody Pfister in a lightweight bout. The UFC is banking on VanZant and Northcutt to carry the company into the future, and they get their chance to shine in the beginning of the biggest week in UFC history. There is more action on the card, so let us take a deeper look and give you five storylines to keep an eye on for UFC Fight Night 80 on Thursday.
1. Who wins the main event between Rose Namajunas and Paige VanZant?
Two rising contenders in the UFC’s women’s strawweight division square off in the main event of the first of three straight nights of UFC action. Paige VanZant, a 115-pound fighter being groomed for big things in the future at just 21 years of age, makes her first headline appearance against Rose Namajunas, an injury replacement for Joanne Calderwood, who was originally scheduled to fight VanZant. There is an argument to be made whether this is a stiffer test for VanZant as Namjunas and Calderwood have a different approach to a fight, but either way, it will be the toughest test for VanZant, winner of her first three UFC bouts, as she looks to knock on the door to a title shot. Namajunas has already fought once for the title, in the inaugural fight for the UFC Women’s Strawweight Championship, but came up short in her quest as she was submitted by Carla Esparza. Esparza has since lost the title to the dominant champion, Joanna Jedrzejczyk, while Namjunas has fought just once since then, a submission win over Angela Hill in October.
This is an interesting bit of match making as both women could be built up for a fight for the championship. Granted that Namajunas is an injury replacement, but this is a tough match-up for VanZant, who the UFC is banking on as a potential challenger. Even though Claudia Gadelha is waiting in the wings, it would be easy to envision a scenario where VanZant gets a title shot with a win. She isn’t ready, but a win puts her at 4-0 in the UFC, a record only matched by Jedrzejczyk at 115 pounds. VanZant is a grinding wrestler with excellent conditioning and a solid top game and submission game. Namajunas has submissions for days, but she can break mentally when pushed into a tough fight. We haven’t seen VanZant tested too much as she has won her three UFC bouts with relative ease. This one won’t be as easy. It really is a tough fight to predict, but I do see VanZant getting the win in the later rounds.
2. Will Sage Northcutt continue to live up to the hype?
This event is being billed as the “Paige and Sage” show as, along with Paige VanZant, the UFC is banking on 19-year-old Sage Northcutt to be a future star in the sport. He has been impressive in his young career with six wins by stoppage, and five coming in the first round. He may be young, but he is clearly ready for the UFC with his skills, and he brings in a lot of hype. It may not be as warranted, but he has the marketability that the UFC looks for when grooming a future star, and he has shown the skills to back it up, albeit against lesser competition. He had an impressive UFC debut, destroying Francisco Trevino in just 57 seconds at UFC 192 in October. Trevino made it easy for him, though, as he came in four pounds overweight, didn’t look like he cared too much, didn’t put up much of a fight, complained when the fight was stopped, and, to top it all off, failed a drug test and was later released from the UFC.
Northcutt is going to be built up the right way by taking on lesser competition until you can no longer avoid giving him top-flight opponents. He is taking on Cody Pfister on Thursday night, a solid fighter, but one that doesn’t have the look of being a future contender. Pfister is 12-4-1 in his career and has just one loss in his last ten fights after starting his career 4-3, and he does train with a solid camp in the Team Takedown camp. He is just 1-1 in his UFC tenure and is coming off a decision win over Yosdenis Cedeno at UFC 189 in July. He is the perfect opponent for Northcutt at this point. The question is whether Northcutt is too overhyped. He has gotten a lot of attention in the last two months since his UFC debut, and he has gone and trained at other camps in the meantime. Whether how all of this fame, hype and change in fight status will affect him remains to be seen, but he gets the bigger stage to show if he will continue to live up to the hype, or if he just isn’t ready for the limelight yet. Pfister, despite being groomed as someone who is being fed, isn’t taking this lightly, but I see Northcutt getting the job done and continuing his path.
3. Who wins in a solid co-main event scrap when Jim Miller and Michael Chiesa do battle?
Lost in the shuffle of the hype behind Paige VanZant and Sage Northcutt is an excellent co-main event scrap in the lightweight division as UFC veteran Jim Miller makes his 21st appearance inside the Octagon to take on former “Ultimate Fighter” winner Michael Chiesa, winner of five of seven in the UFC. It will be the biggest fight to date for Chiesa, who is coming off a dominant decision win over Mitch Clarke in April. Chiesa’s only losses in the UFC have come to Jorge Masvidal and Joe Lauzon, a fight that was controversially stopped due to a cut. In Miller, he has an opponent who has scored 14 wins during his UFC career, but he has also scored just five wins in his last ten bouts after being very close to scoring a chance at earning a title shot at 155 pounds. Miller got back on track with a close split decision win over Danny Castillo in July.
These two men have similar fighting styles with wrestling and takedowns as their primary strengths to go along with solid submission skills. Both men grind their opponents, and it is an interesting clash of styles. Both men fight as southpaws, but land roughly the same amount of strikes with the same type of accuracy. Chiesa’s takedown game may be a little stronger as he averages more over the course of a fight, and he has shown better defense. Chiesa will also have a five-inch height advantage and a four-inch reach advantage, and he will want to exploit his length over Miller. Miller hits a little harder and mixes his kicks and knees in well. This is a tough fight to predict as the betting odds have it as pretty much a pick ’em. It will be Miller’s Octagon experience against the gritty nature of Chiesa in what should be an excellent fight. I like Miller just a little bit more to score the win due to his experience, but Chiesa is going to make it a battle.
4. Why is Aljamain Sterling in the prelims?
No offense to any other fighter competing on this card, but the best fighter fighting on the UFC Fight Night 80 card is buried way down in the preliminary card, and that is rising bantamweight prospect Aljamain Sterling. A product of the Serra-Longo fight team in New York, Sterling is a perfect 11-0 in his career, with his last three wins coming after signing with the UFC as an injury replacement in early 2014. He has scored wins over Cody Gibson, Hugo Viana and Takeya Mizugaki in his UFC career, and he has been dominant in all of his fights. He has scored seven of his eleven wins by stoppage, and alongside Thomas Almeida, he is looked at to be the future of the UFC bantamweight division. He has been inactive for a while, whether it be due to injury or the UFC matchmakers having trouble finding him an opponent and spot on a card.
Sterling deserves to be showcased on the main card. He is extremely talented and will likely fight for the title within the next two years. He had to campaign hard to get on a fight card, and his fight was the last fight put together for this card. The UFC realized they were making a mistake in not featuring him prominently, and made him a late addition to the open workouts for this event. He has an extremely tough opponent in Johnny Eduardo, who has 36 professional bouts in his career. Eduardo has scored wins in 13 of his last 14 fights, but injuries have limited him to just three fights in the last four years. Eduardo hasn’t fought since a May 2014 knockout win over Eddie Wineland, but it was his most impressive performance to date inside the Octagon. This is one fight that has been flying under the radar for this crazy fight week. Sterling deserved to be on the main card, and really, this fight did as well. He will show why when he steps into the Octagon on Thursday night.
5. What else on the card is there to keep an eye on?
Rounding out the main card for this UFC Fight Pass exclusive event is a former “TUF” winner, as “TUF: Nations” middleweight winner Elias Theodorou puts his perfect 11-0 record on the line against Thiago Santos. Theodorou is coming off a big TKO win over Roger Narvaez at UFC 185 in March, and he is a solid prospect at 185 pounds. He gets a big test in Santos, who has won three of his last four fights, and is coming off one of the best knockouts of the year, a head kick knockout of Steve Bosse at UFC Fight Night 70 in June. Headlining the preliminary portion of the card is a solid welterweight bout as Tim Means looks to get back into the win column following a loss to Matt Brown when he takes on John Howard, who got back into the win column after ending his three-fight losing skid when he scored a split decision win over Cathal Pendred at UFC 189 in July.
Three other fighters to keep an eye on during the preliminary card are Antonio Carlos Junior, Danny Roberts and Kailin Curran. Carlos Junior is a former “TUF: Brazil” winner as a heavyweight, and has since moved down to 185 pounds, where he has a huge size advantage. However, he utilized IV’s, and this will be his first fight without them, so it will be interesting to see how that effects him. Roberts is making his UFC debut with an 11-1 record and on the heels of five straight wins. He has an excellent mix of skills and has scored nine of his wins by stoppage. Curran is still in search of her first UFC win, having dropped both of her prior UFC bouts. She was in a heated battle with Paige VanZant in her UFC debut, and was dominating her fight with Alex Chambers before being submitted late in the fight. She has a lot of potential and just five career bouts, but gets a favorable match-up taking on Emily Kagan in the opening bout.
Full UFC Fight Night 80 Fight Card, Betting Odds and Predictions
MAIN CARD (UFC FIGHT PASS- 10 PM ET/7 PM PT)
Women’s Strawweights: (#3) Rose Namajunas vs. (#7) Paige VanZant
Betting Odds: Namajunas (+160), VanZant (-185)
Prediction: VanZant by submission in round 4Lightweights: (#14) Jim Miller vs. Michael Chiesa
Betting Odds: Miller (+105), Chiesa (-125)
Prediction: Miller by decisionLightweights: Sage Northcutt vs. Cody Pfister
Betting Odds: Northcutt (-1250), Pfister (+800)
Prediction: Northcutt by knockout in round 1Middleweights: Elias Theodorou vs. Thiago Santos
Betting Odds: Theodorou (-250), Santos (+210)
Prediction: Theodorou by knockout in round 2PRELIMINARY CARD (UFC FIGHT PASS- 6:45 PM ET/3:45 PM PT)
Welterweights: Tim Means vs. John Howard
Betting Odds: Means (-335), Howard (+275)
Prediction: Howard by decisionWelterweights: Omari Akhmedov vs. Sergio Moraes
Betting Odds: Akhmedov (-140), Moraes (+120)
Prediction: Akhmedov by knockout in round 2Middleweights: Antonio Carlos Junior vs. Kevin Casey
Betting Odds: Carlos Junior (-290), Casey (+245)
Prediction: Carlos Junior by submission in round 3Bantamweights: (#5) Aljamain Sterling vs. (#10) Johnny Eduardo
Betting Odds: Sterling (-700), Eduardo (+500)
Prediction: Sterling by submission in round 2Welterweights: Santiago Ponzinibbio vs. Andreas Stahl
Betting Odds: Ponzinibbio (-190), Stahl (+165)
Prediction: Ponzinibbio by decisionWelterweights: Danny Roberts vs. Nathan Coy
Betting Odds: Roberts (-155), Coy (+135)
Prediction: Roberts by knockout in round 1Featherweights: Zubaira Tukhugov vs. Phillipe Nover
Betting Odds: Tukhugov (-330), Nover (+270)
Prediction: Tukhugov by decisionWomen’s Strawweights: Kailin Curran vs. Emily Kagan
Betting Odds: Curran (-350), Kagan (+290)
Prediction: Curran by submission in round 2 -
F4D 12/7: Tom Lawlor on trainer Hack Meyers, huge weekend UFC breakdown, mailbag, more!

Filthy Four Daily with Bryan Alvarez and Tom Lawlor returns today with tons to talk about! Tom’s thoughts on Hack Meyers, who helped train him, a full breakdown of the top matches on all three UFC events this coming weekend, Smackdown, New Japan and Breaking Ground thoughts, the Filthy Four 2K16 contest is wrapping up soon, mailbag for Tom and tons more! A fun show as always so check it out~!
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October 26, 1998 Wrestling Observer Newsletter: Steve Austin takes Vince McMahon hostage on Raw

In an episode basically lifted from a fairly unknown movie “Swimming with Sharks,” Steve Austin took Vince McMahon hostage on the live Raw on 10/19 and spent most of the show teasing that he was going to kill him before shooting him with a pop gun, resulting in McMahon supposedly peeing in his pants.
Between the ridiculously bad overacting by McMahon, the silly storyline that has potentially scary repercussions seeing 13,000 people enthusiastically rooting for Austin to pull the trigger on McMahon, and one of the worst main events in Raw history with an Undertaker vs. Kane casket match that was actually worse than their PPV match the previous night and ended in a chorus of boos when both simply walked to the dressing room for a non-finish, it was generally, but not universally considered the worst episode of Raw in a long time.
The movie this was based on was about a man fired from his job in an ad agency who takes his boss hostage in his boss’ home. Many of the spots from the movie were re-created in the television angle which was teased from the start of the show. McMahon, acting ballsy, got all the wrestlers in the ring and said firing Austin was better than sex and claimed he could fire any of them at any time. Austin appeared on the TitanTron in the parking lot with a .38 special. Two police officers (Milwaukee indie wrestlers) instead of arresting him, were asking him for autographs while McMahon cried to Gerald Brisco, Pat Patterson and Sgt. Slaughter. Earlier a police officer with the guard dog gimmick from last week walked out tired of McMahon’s browbeating. In a lame excuse to get Brisco, Patterson and Slaughter out of the picture, all three left 35 minutes into the show to get coffee and were never seen again. At the start of the second hour, McMahon got a phone call in his office from Austin, and tried to escape in his limo, but Austin was waiting and kidnapped McMahon and held him hostage the rest of the show as he constantly pulled out weapons such as a knife and bow & arrow and teased he was going to kill McMahon at the end while McMahon cried, and even oinked like a pig.
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Classic Audio: July 4, 2014 Las Vegas Convention Show

For many members of the Empire, July 4th weekend isn’t just about celebrating America’s independence. For 10 years running, it has signaled the arrival of the F4W convention where members of the community gather with Dave and Bryan to eat food, watch the UFC events, and throw rapid fire questions to pick Dave’s brain.
I was fortunate enough to attend in 2012, 2013, and 2014 where I met a ton of amazing people who I now call friends. If you listen to Bryan plug the event each year but are convinced you wouldn’t fit in, or wouldn’t have a good time, I encourage you to attend if at all possible. The community is made up of some of the most welcoming, warm hearted people on this planet. You will make friends for life, and some fantastic memories. With UFC moving its version of Wrestlemania to the weekend after July 4, the convention has shifted one week later. The atmosphere, however, remains the same.
This week’s classic audio is a look back at the first recorded convention suite show, with Bryan talking to Dave, Dr. Lucha, Granny and more to discuss highlights of the weekend’s extravaganza. The suite party is always a highlight of the weekend with Ed booking a big enough space for the entire group to hang out together late into the night.
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Josh Nason’s Punch-Out: Bloody Elbow’s John Nash on UFC financials & MMA free agency

After years of being confused for each other, Bloody Elbow investigative journalist John Nash joins BE alum Josh Nason on the 22nd episode of Josh Nason’s Punch-Out!
On the menu this week:
– The future of MMA free agent Benson Henderson
– Why MMA free agency isn’t more of a thing we can talk about
– How John got into the business
– How his three-part series on UFC financials came together (Part 1, Part 2, Part 3)
– What fans should take out of that series and understand about the UFC’s business practices
– Why part of the UFC business ledger he’d like to see if given the chance
– His thoughts on the groundbreaking of the new UFC facility in Las Vegas
– A look at Dana White’s interview with TSN’s Michael Landsberg and the comments he made about Jon Jones
– What he’s excited about with the upcoming UFC triple-threat of shows
– 120 good seconds on CM Punk…and more!
*****
Listen to the show by clicking below or right-clicking/save:
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Five great upcoming UFC fights that have flown under the radar
You better watch out, you better not cry. Better not pout, I’m telling you why… UFC is coming to town! I’ve made a list and checked it twice, and I’m going to tell you what five fights are shaping up to be pretty nice…
This Thursday, we start down possibly the biggest stretch in terms of both business and quality of fights that the UFC has ever made. Kicking off the fun is a Fight Pass exclusive show on Thursday, Dec 10th, aka the “Paige and Sage” show. Friday night brings the TUF 22 Finale with a killer main event of Frankie Edgar vs. Chad Mendes. The next night is of course UFC 194 featuring a double main event of Weidman vs. Rockhold in a middleweight championship bout, and Aldo vs. McGregor in a featherweight championship unification bout. Finally, a week after that, UFC returns to FOX with a lightweight championship bout between Rafael Dos Anjos and Donald Cerrone.
Everyone knows about these fights and every UFC and MMA fan out there has been eagerly anticipating them for months. However, after examining these cards a little closer, I’ve found five fights that have flown under the radar, which should be also be awesome.
Fight Night 80 on Thursday —
This show is a Fight Pass exclusive and if seeing the new darlings of MMA isn’t enough for you, maybe you need to check out what should be a war at 155 with perennial contender Jim Miller going up against TUF 15 winner Michael Chiesa. Miller is a bulldog who always has exciting fights as evidenced by his seven post-fight performance bonuses. Chiesa is trying to break into the top 15 and will have to go through gatekeeper Miller to do it. With all the attention on the young guns, look for these two veterans to steal the show.
TUF 22 Finale on Friday —
Maybe you’ve been following the show all season and are going to be looking forward to the tournament finale. Obviously if you’re reading this, you are well aware of the main event of former lightweight champion Frankie Edgar going up against three time featherweight title challenger Chad Mendes, in an attempt to find the next contender at 145. Well, you may want to pay attention to another lightweight fight between Tony Ferguson and Edson Barboza.
Ferguson is another TUF winner, having won season 13 of the UFC reality show. He is on a six fight win streak in the ultra-tough 155 lb division, including four stoppages. In fact, he’s only lost once in his UFC career, a decision loss against Michael Johnson. Barboza was once thought to be the future of the division and burst onto the scene with his highlight reel headkick KO of Terry Etim that has been replayed thousands of times. He is still just 29 and a top 10 fighter who has won three of his last four. The winner here is probably just one fight away from challenging the Cerrone-Dos Anjos winner.
UFC 194 on Saturday — As if the two big title fights on the top of the card weren’t enough to make you part with your $60 and buy the PPV (or pay 10 times that to see it in person) how about the middleweight bout between Yoel Romero and Jacare Souza? Yes, the #1 and #2 in the world are fighting for the title and the #3 and #4 fighters square off just underneath, likely to determine the next contender. Romero has scary power and was an Olympic level wrestler, a combination that has helped him tear through the division. Souza is a submission specialist who can trap anyone at any time. This fight was originally scheduled for February of this year on the undercard of UFC 184, but fight fans will finally get to see it here.
Also on Saturday’s PPV broadcast is another awesome featherweight bout. Max Holloway vs. Jeremy Stephens should kick off the card in dynamic fashion. Holloway is the only fighter that Conor McGregor has not finished in his UFC run, losing by decision. He is coming off his first UFC main event where he beat Charles Oliveira by TKO in August. Jeremy Stephens was last seen scoring a stunning KO of Dennis Bermudez at UFC 189. The long time UFC vet has been entering the Octagon since 2007 and has been in many fights of the night. If history is any indication, this fight should kick off the card with a bang.
UFC on FOX 17 on Dec 19th —
The big one on this card is the lightweight title fight between Cerrone and Dos Anjos. It is rare that we get a free title fight on TV. Most fans are also looking forward to the return of former heavyweight champion Junior Dos Santos going up against former Strikeforce champ Alistair Overeem. Somewhat lost in the shuffle is the lightweight fight between Nate Diaz and Michael Johnson. Diaz is always worth checking out because you never know what he is going to say or do. He never gives up so going against a steamroller like Michael Johnson will be quite the test. Johnson had a four fight win streak snapped with a split decision loss to Beneil Dariush, and will need a win here if he ever wants a title shot.
UFC is giving fight fans an early Christmas present in 2015, maybe as a thank you for their biggest business year in history. Anything can happen in MMA, but what is a virtual guarantee is that the four cards over the next two weeks have a little something for everyone, so be good for goodness sake!
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Is Reebok best for UFC’s business?

The UFC is in the business of selling fights, number one. Anything earned elsewhere is gravy, but too much gravy smothers the turkey. UFC has made a variety of branding decisions that will earn them a ton of money in the short term, but it may hurt the product in the long run. I’m not the first person to point any of these things out, but it begs repeating. Choosing the Reebok brand is bad for business.
Reebok is a weak brand. The Reebok Company is most closely associated with basketball. Their famous Reebok Pump sneaker put them on the map in the 80’s, but it’s a basketball shoe. If UFC couldn’t sign Nike or Adidas, they shouldn’t have bothered with branding. It’s third tier sports apparel at best. Sure, Reebok paid the most, but Nike is number one, and so is UFC. They sold themselves short. Kids don’t want to buy Reebok stuff. It’s not cool.
Reebok created the most boring fighter wear ever. This most recent TUF episode showcased exactly why the Reebok deal is making the product lame duck. The first fight of this show featured two average looking men, both from Team Europe, both sporting crew cuts, both wearing gray trunks, and both executing some pretty average fighting skills. Not to harp on the fight, because fights can be boring, and TUF is essentially a training camp, but the fight was in no way helped by the drab gray trunks. We all know personalities sell fights. How are these guys supposed to display any uniqueness when dressed exactly the same? Not only did the UFC upset almost everyone by eliminating their ability to get sponsors, but they also took away any individuality that a fighter may have displayed via their trunks.
Reebok chose some horrible colors. Black with white, or white with black are your only uniform options as a UFC fighter. These things seriously look like the original “biker” short of the 80s. They are unflattering and worse, the same for everyone. I’m assuming they will start to expand with colors, but so far, six months into the rebranding, it’s terrible. The fighters are generic and hard to tell apart for a casual fan. Don’t get me wrong, I’m not a fan of the NASCAR style trunks prior to Reebok, but a fighter’s colors are important. It’s part of the individual fighter’s brand. Fans remember colors. I loved Bret Hart because he wore pink and I thought that made him tough. I hated Cheick Kongo because he wore blue Muay Thai trunks with the silly drawstring. The point is that I remember the fighter because of the specificity of the outfit. I couldn’t pick Marcin Wrzosek out of a line-up and I’ve watched every episode of TUF 22.
The corner men are now wearing pajamas. Have you seen these outfits up close? They’re paper-thin. Remember when Lulu Lemon made those see-through yoga pants? I guess Reebok bought the template. The corner men look like they’re getting ready to go to sleep in the 20’s. All they need is one of those starched up long pointy hats.
Finally, the Reebok emblem looks like a vagina. Am I the only person who has pointed this out? I can’t be. Maybe it’s because I live with a doctor that specializes in women’s health, and thus I have a model of a vagina in my house of which to compare, but it looks exactly like one of those models I’ve seen on my kitchen table. For those of you who don’t know anatomy, it looks specifically like the uterus. The vagina is technically the canal from the external to the internal reproductive organs.
Bonus Bad Branding: NOS Energy Drink. NOS is terrible. The term “nos” was first brought into the nomenclature of Americana with the prestigious Fast and Furious movies. Paul Walker and Vin Diesel spoke the word “nos” a combined total of 457 times in that first movie. It is the energy drink most closely associated with supercharged douche bags. A few episodes ago on TUF, we saw Team USA dousing each other with NOS drinks after a victory, like the KC Royals after winning the World Series. NOS cans are displayed at every opportunity in the UFC. Yes, the UFC and the Fast and Furious franchise have a lot of crossover audience, but again NOS is a bottom of the barrel energy drink behind Monster, Rock Star, and Red Bull (probably not in that order). Not only does NOS taste terrible, but also the only people who actually drink NOS are guys who wear Axe Body Spray, and Danny Bonaduce.
UFC is trying to be the NFL with branding and selling its rights to everything. The replays are brought to you by Harley Davidson, the round is brought to you buy Bud Light, etc. Eventually, the UFC will lose its identity and instead of the NFL it will just be “football.” That’s bad.
The fight industry is based on creating stars with personality. Dressing these guys all the same is counterproductive. Even if the UFC is making big bucks on the fees, it’s not worth it. Selling the naming rights to everything is literally the definition of selling out, and that’s bad for business.